Closeup
BETTER SAID THAN SAFE | NÓI CÒN HƠN KHÔNG
TOP5 FINALISTS FILM & INTEGRATED INDUSTRY PRACTITIONER
VIETNAM YOUNG LIONS 2023
Brand Challenge
Encourage GenZ to make a move and push their relationship to the next level.
Insight
"True love doesn’t seek for perfection.
It is about loving someone for their imperfections."
Even when you are fail to say what you have planned before,
the person who you love and has interest for you,
still can get what you try to say.
Creative Device
THE CLUMSY CONFESSION
When words fail to function
Real interest is still close-up
Creative idea
BETTER SAID THAN SAFE
Detail Plan
Client: Closeup | Vietnam Young Lions 2023
Ideation & Execution: Phi Mạch, Hoà Lục
